vi· tal (vīt'l) adj.

1. of critical importance
2. having remarkable energy, liveliness, or personality
3. necessary to life


WORDS MATTER. There are more than 250,000 words in the English language—but which ones are right for you or your project?

Whether you are composing a private note to a friend, making a presentation at an important meeting, or broadcasting your message to an audience of millions, the words you use represent you. And the words you choose are vital.

  • If your company or nonprofit needs words for press materials or a publication, a presentation or a speech, a program or any other project—last-minute or long-term—
    The Vital Word can help.
  • So you’re a student? And you can’t think about anything else until your college or grad-school application essay is done? Let us perfect it with you.